Job Overview

About the BMA

The British Medical Association (BMA) is the trade union and professional body for doctors in the UK.  We represent, support and negotiate on behalf of all UK doctors and medical students. 

Join the BMA at a crucial time for doctors and the NHS and be part of a team working for better pay and conditions for the profession.

About the role

We are looking for a Head of Creative Content to oversee the BMA’s content production and channel management across web, social and other platforms. In this newly created role, you will set the creative direction for whole of the BMA, including all written, multimedia and design content, ensuring it supports our organisational priorities, strengthens member engagement and delivers measurable value.

You will be responsible for ensuring that commissioned work is innovative, creative, high quality and cost effective including overseeing all multimedia production, copywriting and design, and digital and social content. You will continue to lead the transition towards a digital-first model.

This is a hybrid role based 1 day per week at BMA House.

As a Head of Creative Content you will:

• Set and lead the BMA's overarching creative vision, ensuring it supports our strategic priorities.
• Develop and own the delivery of the BMA’s content strategy, setting clear measures of success and demonstrating value for money.
• Lead the move from print-led to digital-first content production and champion the effective adoption of new technologies.
• Provide strategic leadership across multimedia production, copywriting and design, and digital and social content.
• Introduce and maintain an effective prioritisation approach that balances demand, available resources and organisational priorities.
• Use performance data, insight and evaluation to improve content development and delivery across channels.
• Lead complex, cross-organisational projects
• Build strong relationships with members, senior colleagues, suppliers and external partners.
• Manage budgets, forecasts and production costs, ensuring expenditure is controlled and investment supports strategic outcomes.
• Champion creativity and originality across all content, publications and digital channels.
• Manage, motivate and develop a high performing team

As a Head of Creative Content, you’ll ideally have:

• Demonstrable experience of leading successful change, particularly the shift from print-led to digital-led communications.
• Expert knowledge of content strategy, publishing, digital marketing, measurement and emerging industry trends.
• Experience of evaluating and implementing new technology, supported by sound financial and operational planning.
• A proven record of ensuring creative approaches are grounded in audience insight, research and an understanding of the medical profession.
• Proven success in leading complex projects and multi-team functions involving a wide range of stakeholders.
• Excellent written, verbal, editing and presentation skills.
• Strong commercial and financial judgement, including budget planning, forecasting and financial management.
• Excellent influencing skills
• A working knowledge of production processes, media law and data protection law.
• An understanding of the challenges and opportunities affecting the health and public sectors.
• Experience of managing, developing and motivating multi-team functions

Why work for us?

We offer a wide range of benefits including:

• 30 days holiday entitlement plus bank holidays and a BMA company day
• Double matching pension contributions up to 12% of salary
• Additional leave entitlement for volunteering, moving house or wedding leave (after completion of probationary period)
• Enhanced maternity and paternity leave
• Group Income protection & life assurance that is seven times your annual salary
• Annual salary reviews & incremental salary increases from year one to year three
• Onsite gym and subsidised café (at BMA House in London)
• Electric Vehicle and Cycle to work salary sacrifice scheme's (available after completion of probationary period)
• Access to a 24/7 Employee Assistance Programme (EAP) with free confidential counselling, a helpline and specialist support available
• Long service recognition every 5 years
• Professional subscription cover where membership of a professional institution is required for your role
• BMA Law - discounted rates for employees requiring legal services such as will writing/conveyancing
• Multiple flexible benefits and discounts through our employee benefits platform
• Lots of Learning and Development/training opportunities via our internal learning hub
• Season ticket loan (up to £10,000) (after completion of probationary period)
• Additional annual leave- buy up to 5 additional holiday days per year

Anonymous recruitment

The BMA endeavours to be an inclusive employer, ensuring fairness and consistency to select the best candidate for roles. To support our aims, we use specific software to remove all personal identifying information from CVs and applications.  Personal information such as name, date of birth, age and gender are anonymised and will only become visible to hiring managers if you are selected for interview.

To apply please upload an up to date version of your CV and supporting information setting out your suitability for the role. 

Whether the role needs you to work at home, in an office or in a hybrid way, we`ll provide all the support you need.  

If this sounds like the right opportunity for you, please apply through our website. However,  if you require any reasonable adjustments or additional support at any point during the application process, please email recruitment@bma.org.uk.

This vacancy will close for applications at midnight on the closing date. 

The role profile outlines the current key responsibilities and expectations for the position. However, the British Medical Association (BMA) is presently engaged in an organisation design process, which aims to ensure that our structure, roles, and ways of working best support our strategic objectives and the needs of our members. As a result, the responsibilities and scope of this role may be subject to change as the association evolves. The BMA is committed to communicating any such changes transparently and supporting colleagues through any transitions that arise as part of this process.

Diversity & Inclusion Monitoring: 

Our ambition is to work together to promote a more inclusive environment, which attracts everybody with the right skills and experience and signals our commitment to celebrate and promote diversity.

BMA is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We want people to bring their unique blend of experiences, backgrounds, perspectives and knowledge as we recognise that diversity makes us stronger.

Please note, we are unable to provide sponsorship under the UK points-based immigration system, as we do not hold a sponsorship licence.